Kamis, 31 Juli 2014

[P547.Ebook] Fee Download Marketing Research: Methodological Foundations (with Qualtrics Card), by Dawn Iacobucci, Gilbert A. Churchill

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Marketing Research: Methodological Foundations (with Qualtrics Card), by Dawn Iacobucci, Gilbert A. Churchill

Expect superior, balanced coverage of both qualitative and quantitative marketing research with this market-leading text from respected marketing authorities Dr. Dawn Iacobucci and Dr. Gilbert Churchill. Recognized as the classic authority for today's marketing research, MARKETING RESEARCH: METHODOLOGICAL FOUNDATIONS, Tenth Edition, ensures the reader develops a strong conceptual as well as practical understanding of marketing research as it's practiced today. The book's thorough coverage of the six stages of the research process provides a solid marketing research framework while addressing topics and tools of emerging importance. New Qualtrics™ research activities and coverage of SPSS 17 offer first-hand practice with some of the most popular online survey tools used in business today. With its proven applications, clear presentation, and variety of timely cases, MARKETING RESEARCH: METHODOLOGICAL FOUNDATIONS, Tenth Edition, serves as an exceptional learning tool for today's learners and as an invaluable reference tool for professionals throughout their careers.

  • Sales Rank: #140972 in Books
  • Brand: Brand: Cengage Learning
  • Published on: 2009-10-20
  • Original language: English
  • Number of items: 1
  • Dimensions: 1.10" h x 8.00" w x 10.10" l, 2.85 pounds
  • Binding: Hardcover
  • 624 pages
Features
  • Used Book in Good Condition

About the Author
Dawn Iacobucci is the Bronson Ingram Professor of Marketing at the Owen Graduate School of Management, Vanderbilt University (since 2007). She has been Senior Associate Dean at Vanderbilt (2008-2010) and Professor of Marketing at Kellogg (Northwestern University, 1987-2004), University of Arizona (2001-2002), and Wharton (University of Pennsylvania, 2004-2007). She received her MS in statistics, and MA and PhD in quantitative psychology from the University of Illinois at Urbana-Champaign and her MTS from Garrett Theological Seminary. Dr. Iacobucci's research focuses on modeling dyadic interactions and social networks, customer satisfaction and service quality, and multivariate and methodological research questions. She has published in the Journal of Marketing, the Journal of Marketing Research, Harvard Business Review, the Journal of Consumer Psychology, the International Journal of Research in Marketing, Marketing Science, the Journal of Service Research, Psychometrika, Psychological Bulletin, and Social Networks.

A recognized leader in the field of marketing research, Gilbert A. Churchill, Jr., joined the University of Wisconsin faculty after receiving his D.B.A. from Indiana University in 1966. Professor Churchill was named Distinguished Marketing Educator by the American Marketing Association in 1986, the second individual so honored. This lifetime achievement award recognizes and honors a living marketing educator for distinguished service and outstanding contributions in the field of marketing education. Professor Churchill was also awarded the Academy of Marketing Science's lifetime achievement award in 1993 for his significant scholarly contributions. In 1996, he received a Paul D. Converse Award, which is given to the most influential marketing scholars, as judged by a national jury drawn from universities, businesses, and government. Also in 1996, the Marketing Research Group of the American Marketing Association established the Gilbert A. Churchill, Jr. Lifetime Achievement Award, which is awarded each year to an individual who has made significant contributions to marketing research. Dr. Churchill is a past recipient of the yearly William O'Dell Award for an outstanding article in the JOURNAL OF MARKETING RESEARCH. He has also been a finalist for the award five additional times. He is a co-author of the most and third-most influential articles of the past century in sales management, as judged by a panel of experts in the field. His articles have appeared in such publications as the JOURNAL OF MARKETING RESEARCH, JOURNAL OF MARKETING, JOURNAL OF CONSUMER RESEARCH, JOURNAL OF RETAILING, JOURNAL OF BUSINESS RESEARCH, DECISION SCIENCES, TECHNOMETRICS, and ORGANIZATIONAL BEHAVIOR AND HUMAN PERFORMANCE.

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love this book
By Amazon Customer
Marketing Research: Methodological Foundations

Great book! very detailed and easy to understand

0 of 0 people found the following review helpful.
Great Marketing Research Textbook
By James Clarke
This is a great textbook. I used this for an MBA course and it is very concise and informative. The book clearly and accurately describes the marketing research process and details how firms can use marketing research to gain a competitive advantage.

0 of 0 people found the following review helpful.
Correct Book
By Pi_Kapp_FL1
This was the correct book I needed for my class and it had everything I needed. It wasn't the version the professor wanted but still had all of the material.

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Sabtu, 26 Juli 2014

[G151.Ebook] Ebook Download Public Policy in the United States (500 Tips), by Mark E Rushefsky

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Public Policy in the United States (500 Tips), by Mark E Rushefsky

The fifth edition of this well-regarded text covers the period up through the 2012 elections. It has been revised to make it sleeker, more concise, and up-to-date with a clear organisational structure.

This edition accomplishes these three important goals:

First, it introduces readers to the American approach to public policy making as it has been shaped by our political institutions, changing circumstances, and ideology.

Second, it surveys American public policy and policymaking in all the major policy areas from economic policy to health care policy to environmental policy, and does so clearly and even-handedly, with well-selected illustrations, case studies, terms, and study questions.

Finally, in addition to providing analytical tools and empirical information, the book challenges readers to come to terms with the widely shared but often competing values that must be balanced and rebalanced in the ongoing policy making process, affecting issues of the highest concern to the American public.

  • Sales Rank: #4214338 in Books
  • Published on: 2013-07-03
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.00" h x 1.10" w x 7.20" l, .0 pounds
  • Binding: Hardcover
  • 480 pages

Review
"There is no better heuristic than the policy process model for learning about public policy in America, and Public Policy in the United States is the only text that incorporates the process model in every substantive, policy-focused chapter. Rushefsky's analysis is comprehensive, detailed, and timely, making this fifth edition a welcome contribution to the policy literature and an excellent choice for course adoption." --aymond Tatalovich, Loyola University Chicago

About the Author
Southwest Missouri State University

Most helpful customer reviews

1 of 1 people found the following review helpful.
A great textbook...
By Agape Love
If you really want to comprehend how the US operates and why we are in such a crisis, this book will explain the entire process of how policies are formulated and implemented.

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Well written
By John P.
Well written and listed examples which made the material more interesting. Very applicable to current issues.

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Sabtu, 19 Juli 2014

[E317.Ebook] Free Ebook Social Intelligence: The New Science of Human Relationships, by Daniel Goleman

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Social Intelligence: The New Science of Human Relationships, by Daniel Goleman

Emotional Intelligence was an international phenomenon, appearing on the New York Times bestseller list for over a year, and selling more than five million copies worldwide. Now, once again, Daniel Goleman presents groundbreaking work that synthesizes the latest findings in biology and brain science, revealing that we are "wired to connect," and showing the surprisingly deep impact of our relationships on every aspect our lives.
In richly anecdotal detail, Goleman brings to life the entirely new field of social neuroscience that has emerged in the decade since the publication of Emotional Intelligence. He shows that, far more than we are consciously aware, our daily encounters with parents, spouses, bosses, and even strangers shape our brains and affect cells throughout our bodies. Our relationships create a setpoint for our daily moods and influence our immune response; they are crucial to achievement in students and workers; they determine whether or not some genes are expressed, for good or ill.
Above all, Goleman explores the foundations of rapport, love, cooperation, and altruism, with major implications for the wellbeing of our families, communities, and workplaces. Whether you listen to this as a lover or parent, medical professional or businessperson, teacher or community leader, you will never see your relationships in the same way again.

  • Sales Rank: #492026 in Books
  • Published on: 2006-09-26
  • Released on: 2006-09-19
  • Formats: Audiobook, CD, Unabridged
  • Original language: English
  • Number of items: 10
  • Dimensions: .22" h x 1.54" w x 5.64" l, .65 pounds
  • Running time: 43620 seconds
  • Binding: Audio CD
  • 10 pages

From Publishers Weekly
In this companion volume to his bestseller, Emotional Intelligence, Goleman persuasively argues for a new social model of intelligence drawn from the emerging field of social neuroscience. Describing what happens to our brains when we connect with others, Goleman demonstrates how relationships have the power to mold not only human experience but also human biology. In lucid prose he describes from a neurobiological perspective sexual attraction, marriage, parenting, psychopathic behaviors and the group dynamics of teachers and workers. Goleman frames his discussion in a critique of society's creeping disconnection in the age of the iPod, constant digital connectivity and multitasking. Vividly evoking the power of social interaction to influence mood and brain chemistry, Goleman discusses the "toxicity" of insult and unpleasant social experience as he warns of the dangers of self-absorption and poor attention and reveals the positive effects of feel-good neurochemicals that are released in loving relationships and in caregiving. Drawing on numerous studies, Goleman illuminates new theories about attachment, bonding, and the making and remaking of memory as he examines how our brains are wired for altruism, compassion, concern and rapport. The massive audience for Emotional Intelligence will revel in Goleman's latest passionately argued case for the benefits to society of empathetic social attunement. (Oct. 3)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

From Scientific American
We all recognize a special capacity that humans have—some more so than others—to connect with others in a deep and direct way. We see this quality expressed by a performer revving a crowd, a doctor healing a patient or a mother putting a child to sleep. To orchestrate these tasks, a person must sense and stimulate the reactions and mood of another. In 1995 Daniel Goleman, a Harvard University–trained psychologist and writer for the New York Times, published Emotional Intelligence, in which he discussed the human ability "to manage our own emotions and inner potential for positive relationships." Now he goes a step further. In Social Intelligence, he enlarges his scope to encompass our human abilities to connect with one another. "We are wired to connect," Goleman says. "Neuroscience has discovered that our brain’s very design makes it sociable, inexorably drawn into an intimate brain-to-brain linkup whenever we engage with another person. That neural bridge lets us affect the brain—and so the body—of everyone we interact with, just as they do us." Each encounter between people primes the emotions. This neurological pas de deux stimulates our nervous systems, affecting hormones, heart rate, circulation, breathing and the immune system. Goleman peppers his discourse with anecdotes to illustrate the power of social intelligence. From the countertop of Rosie Garcia, a multitasking baker in New York’s Grand Central Terminal, to the tantrum-tainted class of a Texas teacher, he shows how social sensitivity and wisdom can profoundly reshape conflicts. In one encounter in Iraq, a quick-witted U.S. commander turned a Muslim mob’s threats into laughter when he ordered his soldiers to kneel, lower rifl es and smile—averting a potentially fatal clash. Goleman deftly discusses relevant neural pathways, including the thalamus and amygdala, which together regulate sensory and arousal stimuli. He speaks of spindle cells, which rapidly process social decisions; of mirror neurons, which sense another’s movements; of dopamine neurons, which react to pleasure-inducing neurotransmitters that flow freely while two lovers gaze. The author’s introductory tour through this emerging research landscape helps readers grasp core concepts of social neuroscience, illustrating abstractions with poignant anecdotes, without excessive jargon. Goleman also explains how such research may influence our lives. Given our socially reactive brains, we must "be wise," he says, and be aware of the ways that our moods influence the biology of each life we touch.

Rick Lipkin

Review

“Excellent research, clear writing and a fluid abridgment will please both the casual and serious student of how people combine emotions and thinking in daily functioning…. The author uses captivating social vignettes to introduce each new section. Concise references to current research describe successful applications of his theory. The logic of this material and its social relevance are powerful and persuasive. The listener's interest and grasp of the material are maintained without pedantic introductions or musical transitions. This program sets a new standard for the abridgment and performance of a psychological work.” ―AudioFile on Emotional Intelligence

“This book is the author's follow-up to his groundbreaking Emotional Intelligence. Here he focuses on using emotional intelligence at work; he explains why people who focus on skills and information are at a disadvantage compared to workers who have mastered their own emotions and understand the emotions of their co-workers.” ―AudioFile on Working With Emotional Intelligence

Most helpful customer reviews

4 of 4 people found the following review helpful.
Social Intelligence is important for all of use to read. It is a must in a home that have ADHD and Autistic children and adults.
By Differently Driven
This author really understands how society works and how our brains work in society. Without understanding of how our minds work we often times flounder with what to say and do. This book helps us understand why we do what we do and what the best ways of communicating are in social situations. This is especially well suited for those who have ADHD, Autism and ODD. I can definitely guide them and help understand society.

6 of 6 people found the following review helpful.
Love Goleman in general, but this book just doesn't do it for me...
By Chris S.
The ideas Daniel Goleman expresses here are probably well worthwhile, but I just don't find this book approachable. As a trained scientist, I can't grasp from his writing enough of the specifics to understand exactly what research findings he's using, and why, in order to draw his conclusions. And when reading with an eye to the prospective non-scientists who might read this for a course to be given at church on how people learn to deal lovingly with the other humans on this planet, I find it full of cheerleading but awfully repetitive. He seems to allude to great things known from science without actually explaining them, and his generalizations seem to be stated over and over again in many different ways, without seeming to add much to the sum total that he conveys to the reader. I'll stick with some of his other books (his groundbreaking work on emotional IQ, or "EQ", has always been persuasive) and wait for the next one, which will probably convince me nicely about everything he's proposing here.

2 of 2 people found the following review helpful.
A persuasive argument for a new social model of intelligence
By Joyce
In this companion volume to his bestseller, Emotional Intelligence, Goleman persuasively argues for a new social model of intelligence. He expresses concern at our creeping disconnection from one another as we connect instead to iPod, computer, and television. Another example of that disconnection is how medicine is being taken over by the "accountant's mentality," which is a disservice to patient and doctor alike. "We are wired to connect," Goleman says. "Neuroscience has discovered that our brain's very design makes it sociable, inexorably drawn into an intimate brain-to-brain linkup whenever we engage with another person. That neural bridge lets us affect the brain-and so the body-of everyone we interact with, just as they do us."

Drawing on numerous studies, Goleman examines how our brains are wired for altruism, compassion, concern and rapport. The skills of social intelligence include the social awareness of empathy, listening, and social cognition. He demonstrates how the power of social interaction influences mood and brain chemistry and discusses the "toxicity" of insult and unpleasant social experience and the positive effects of neurochemicals that are released in loving relationships and caregiving.

He shows how social sensitivity and wisdom can profoundly reshape conflicts. In one encounter in Iraq, a quick-witted U.S. commander turned a Muslim mob's threats into laughter when he ordered his soldiers to kneel, lower rifles and smile - averting a potentially fatal clash. Given our socially reactive brains, we must "be wise," he says, and be aware of the ways that our moods influence the biology of each life we touch.

See all 213 customer reviews...

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Jumat, 18 Juli 2014

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  • Sales Rank: #591997 in Health and Beauty
  • Published on: 2013
  • Ingredients: Example Ingredients
  • Number of items: 1
  • Dimensions: 10.43" h x 1.02" w x 8.50" l, 3.40 pounds

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[J638.Ebook] Ebook Download Essentials of Swedish Grammar: A Practical Guide to the Mastery of Swedish, by Ake Viberg, Kerstin Ballardini, Sune Stjarnlof

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Essentials of Swedish Grammar: A Practical Guide to the Mastery of Swedish, by Ake Viberg, Kerstin Ballardini, Sune Stjarnlof

This compact volume offers an integrated guide to the major grammatical concepts needed for writing and speaking Swedish.

  • Sales Rank: #144670 in Books
  • Brand: Brand: Passport Books
  • Published on: 1993-01-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x .37" w x 6.00" l, .48 pounds
  • Binding: Paperback
  • 159 pages
Features
  • Used Book in Good Condition

From the Back Cover
In one compact volume, 'Essentials Of Swedish Grammar' offers an integrated presentation of the major grammatical concepts needed for correct speech and writing in Swedish.

About the Author
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

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23 of 23 people found the following review helpful.
Extremely Helpful and Easy to Understand
By P. Highland
(written by my thirteen-year-old daughter)
When I was 12 years old I decided that I wanted to learn Swedish. Since Swedish was going to be my first foreign language and I was learning it by myself, I figured that I should spend my money wisely and only buy a few items. Along with a Swedish-English/engelsk-svensk Dictionary and a book on conjugating Swedish verbs, I bought this. I'd say that if I had to choose only one of those three items to buy, it would be this one because it explained the grammar of all sorts in a manner that even a 12-year-old could understand.. When first I decided that I wanted to learn Swedish I read up on it and learned a bit about its rules. I was especially daunted by the prospect of learning the definite and plural forms of the word, which confused me to no end. However when I read this book I understood it perfectly, along with other things that confused me, like "rolig", "roligt", and "roliga", for example.
I have had this book for a little over one year, and I have read it through, and still go back sometimes to refresh myself. I must say that I do not regret buying this book!
(By the way, its size made it perfect for carrying around---many a morning before school I spent reading this book throughout last year.)
My only woe is that they do not have the same book for Finnish..!

0 of 0 people found the following review helpful.
It would be better after learning some basic grammar
By Eric Reichert
It isn't as elementary as I'd hoped. It would be better after learning some basic grammar.

2 of 2 people found the following review helpful.
Best Svenska Grammatik out there!
By Samara Leist
This is the best Swedish grammar book out there. It is very concise, and skips all the nonsense and difficult to understand wording. It has everything you need to know, and is not a heavy, hard to handle book.

I had the older version that my Uncle who married a Swedish woman gave me, and I loved it so much, but it was falling apart from his usage (which was many years ago), so I had to buy myself a new one and was so glad I did.

Great great book.

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[H465.Ebook] Get Free Ebook Making, Breaking Codes: Introduction to Cryptology, by Paul Garrett

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Making, Breaking Codes: Introduction to Cryptology, by Paul Garrett

This unique book explains the basic issues of classical and modern cryptography, and provides a self contained essential mathematical background in number theory, abstract algebra, and probability—with surveys of relevant parts of complexity theory and other things. A user-friendly, down-to-earth tone presents concretely motivated introductions to these topics. More detailed chapter topics include simple ciphers; applying ideas from probability; substitutions, transpositions, permutations; modern symmetric ciphers; the integers; prime numbers; powers and roots modulo primes; powers and roots for composite moduli; weakly multiplicative functions; quadratic symbols, quadratic reciprocity; pseudoprimes; groups; sketches of protocols; rings, fields, polynomials; cyclotomic polynomials, primitive roots; pseudo-random number generators; proofs concerning pseudoprimality; factorization attacks finite fields; and elliptic curves. For personnel in computer security, system administration, and information systems.

  • Sales Rank: #569913 in Books
  • Published on: 2001-08-09
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.98" h x .95" w x 7.01" l, 1.93 pounds
  • Binding: Paperback
  • 483 pages

From the Inside Flap
Preface

This book is an introduction to modern ideas in cryptology and how to employ these ideas. It includes the relevant material on number theory, probability, and abstract algebra, in addition to descriptions of ideas about algorithms and complexity theory. Three somewhat different terms appear in the discussion of secure communications and related matters: cryptography, cryptanalysis, and cryptology. The first, cryptography, refers to writing using various methods to keep the message secret, as well as more modern applications of these methods. By contrast, cryptanalysis is the science of attacking ciphers, finding weaknesses, or possibly proving that there are none. Cryptology covers both, and is the most inclusive term.

In an introduction to cryptography, cryptanalysis, and cryptology that is more than just recreational, several things should be accomplished:

Provide some historical perspective. Specifically, we should see why the classical cipher systems fail by contemporary standards. Survey uses of cryptography. (It is not just for keeping secrets.) Introduce mathematics relevant to classical and modern cryptosystems. Give examples of types of hostile cryptanalytic attacks. Explain that key management and implementation details are fundamental.

Prerequisites here are minimal: the reader need only have the mathematical sophistication associated with having taken calculus and a bit of linear algebra.

We will first selectively review classical cryptology. This refers to the time prior to the 1940s. Some mechanical and primitive electronic devices were automated decryption/encryption and hostile cryptanalytic attacks, especially during 19351945, but these devices were slow, limited in their programmability, and not very portable. Part of the limitation was that they were fundamentally mechanical or electromechanical, rather than being 'software.'

By contemporary standards, the classical ciphers (prior to Enigma) definitively fail. This doesn't mean what one might think, though. It is much more than just the fact that contemporary computers are much better than the tube-based machines of the 1940s. Rather, it is now demanded that 'strong' ciphers be resistant to types of attacks which might have seemed irrelevant in the past.

One interesting idea that pervades both the classical and modern cryptanalysis and underlying mathematics is that of stochastic algorithm or probabilistic algorithm, by contrast to the more traditional and usual deterministic algorithms used in elementary mathematics. The point is that for many purposes there are algorithms that run much faster but with less than 100% chance of success, or, on the other hand, usually run fast, but not always. And this appears to be a fact of life, rather than just an artifact of our ignorance.

It must be noted that the advent of widely available high-speed computing machinery has drastically altered the landscape of cryptology. Simultaneously:

Encryption and (authorized) decryption can be automated, massive computation to perform encryption/decryption is enormously easier, and more elaborate systems become feasible. Storage, transfer, and manipulation of data on computer networks has sharply increased the need for effective encryption and related techniques. Cryptanalytic attacks have become commensurately easier. So issues which might have previously been viewed as of interest mostly to little kids (?) or spies (?) are now of quite general interest.

This is a subject in applied mathematics, since most of the mathematics we do will be motivated by application. The necessary mathematics will include some number theory, linear algebra, abstract algebra, probability theory, complexity theory, and other things. We can't pretend to be doing justice to these subjects, but will only provide an introduction with some concrete motivation. At the same time, we do not assume prior experience with any of these subjects.

There is also not enough space in a single book to pretend to give any sort of complete coverage of either historical developments or current developments in cryptology itself. What is possible is giving some representative and important examples and indicating other directions.

We will not be able to simulate full-scale real-life examples of contemporary issues, especially of cryptanalysis, because we do not have access to the right kind of computing machinery, and the actual simulations would take many hours or days in any case, with enormous memory usage. Ordinary computers can do encryptions and (authorized) decryptions very fast, but real-life attacks on today's cipher systems take days or months of computer time.

So at first we'll discuss some representative 'classical' cryptosystems, and the mathematics on which they are based, or which can be used to understand or break them. This is a good warm-up. Then, a little later, we'll describe a real symmetric encryption system in current use: DES ('Data Encryption Standard'). DES is considerably more complicated than the classical ciphers, and for good reason: much more is required of it. And, partly because of its success, it is not possible to say how to attack it successfully. A little more specifically: the fact that DES reveals very little mathematical structure is all in its favor, since this is what makes it less vulnerable to attack. DES has been the U.S. standard (for symmetric ciphers) since the mid-1970s, and has been used extensively outside the U.S. as well. Extensive analysis over 20 years has not found any fatal weakness in DES, but by now computers are so much faster than in 1976 that a brute-force attack is feasible. In fact, in mid-1998 the Electronic Frontier Foundation (EEF) spent $100,000 to construct a DES-cracker from off-the-shelf parts, which is able to obtain a DES key in about 2 days. Still, triple encryption by DES, reasonably enough called triple DES, seems to be secure for the foreseeable future. Nevertheless, the National Institute of Standards has called for submission of candidates for a new symmetric cipher with 128-bit block size. This contest is still going on now (mod-2000), and the winner will be known as the Advanced Encryption Standard (AES).

There is much more mathematical content in the discussion of the asymmetric ciphers (also called public-key ciphers). We will mostly discuss two sorts: the RSA system (Rivest, Shamir, Adleman), and the E1Gama1 system and its generalizations. RSA is simpler and more popular, but E1Gama1 lends itself better to generalizations such as elliptic carve ciphers. The security of RSA hinges on the apparent difficulty of factoring very large integers into primes. The security of the E1Gama1 system depends upon the difficulty of computing 'logarithms in finite fields.' (What this means exactly will be explained later.) And practical operation of either system depends upon generating a good supply of very large primes, which is an interesting problem in itself. As a further sample of asymmetric cipher, we briefly mention the NTRU cipher, which is newer and mathematically more sophisticated. In contrast to the symmetric systems, the more mathematical nature of the asymmetric systems does seem to make them naturally more vulnerable. There are important and subtle auxiliary mathematical issues in this part.

More specifically, after reviewing classical issues, we'll give an introduction to the application of number theory to contemporary cryptology, especially public-key ciphers such as RSA and ElGamal. This will introduce

public-key (asymmetric) ciphers pseudo-random-number generators (pRNGs) protocols

The necessary mathematics will include

results from number theory and abstract algebra primality testing, factorization, and related algorithms informal ideas from complexity theory

We won't do much with complexity theory except to keep rough track of the difficulty with which various computations can be performed, separating 'hard' from 'easy.'

The primality testing and factoring issues are fundamental for almost everything here. Many of the actual algorithms can be described in elementary terms, although the explanations for why they work at all usually require more preparation. But even without the explanation it is possible to experiment with these algorithms to get a feeling for their performance and accuracy.

A central underlying issue is the structure of integers-modulo-n, denoted Z/n (explained later), and generalizations of this. Especially we want to understand the differences in the nature of Z/n between for n composite and for n prime.

Randomization plays a very important role in some of the most efficient algorithms. For those of us accustomed to certainty in mathematics, this may be disconcerting, but it seems to be a necessary price to pay in many situations. The immediate goal is to motivate consideration of probabilistic primality tests such as Solovay-Strassen and Miller-Rabin, and prove that they work.

There is much more material here than could fit into a one-semester course, but in good conscience I couldn't have left anything out. A year-long course probably could go straight through and cover nearly everything.

I have used this material several times in a course that does not presume that students know any number theory, abstract algebra, probability, or cryptography. The mathematical topics are interwoven with cryptological applications in a style that is intended to provide adequate motivation for applications-minded people and interesting sidelights for theoretically-minded people. I've tried to make the different chapters maximally independent of each other to allow readers to skip topics that don't appear interesting to them without impairing the intelligibility of subsequent writing. In some cases this required that I repeat some small discussions of technical points because I could not be sure that the reader would have seen the earlier discussion. From a pedagogical viewpoint a modest amount of repetition is probably a good thing anyway.

A one-semester course in number theory could use this text, with the cryptographic and computational parts skipped but left as optional reading. There is more abstract algebra included than here in some traditional number theory courses. When I've taught traditional undergraduate number theory courses I always faced the choice between pretending to do number theory without abstract algebra, requiring abstract algebra as prerequisite, or developing some abstract algebra as motivated by number theory. The latter (somewhat non-traditional) choice has been my choice, but there are few texts that hit that mark. Some parts of the present text are an outgrowth of notes I've written for undergraduate courses in which I coordinated number theory and abstract algebra, using number theory as a tangible entry point to algebra and as a beneficiary of basic results from it. Thus, a one-semester course in number theory could skip over the first six chapters on classical ciphers and probability, and also skip the chapter on the Hill ciphers. The chapter on public-key ciphers could be skipped, but this is one of the chief applications of mathematics to communication.

A short introductory course in cryptography could use this text, with much of the more serious mathematical sections omitted. To make this feasible, I've tried to write about the mathematical aspects in a manner that is intelligible from both relatively elementary and relatively high-level viewpoints. In some cases this means that I've given both an elementary proof of a special case and a more elegant higher-level proof of a more general case. Since this is probably good educational strategy anyway, I don't feel bad about spending the time and space. At the same time, a common limitation of more serious cryptography texts is that the relevant mathematics is given short shrift. A related common limitation is that the reader is assumed to have already reached a high level of mathematical sophistication. By contrast, here I've attempted to require as little as possibly, while still providing appropriate resources for the cryptography student who wants to see how the underlying mathematics works. Thus, a short introductory course in cryptography could simply proceed straight through the text and stop when time ran out. In some sense this is the most natural use of this material.

A course in computational number theory could focus on the algorithms, and soft-pedal the cryptography and the more theoretical mathematical parts. In the classes I've taught from this material I have not assumed that students are able to or want to do computer work of any sort, but of course the material begs for CPU time! My descriptions of the algorithms are intended to be fairly clear, but I've not written out pseudo-code or specific language implementations of the algorithms. One reason for this is that I want students to think about what the algorithms are doing, at least a little, rather than just to execute them. Another reason for not writing out algorithms in a proprietary language is that I am disinclined to implicitly endorse a language and all it entails. And, while I strongly favor students' learning how to write programs, I don't encourage them to study software packages. Still, friendly-interface software packages do provide an easy entry to computing.

In courses for students who have already seen some probability or number theory the corresponding chapters and sections can be skipped. In structuring the text I have incorporated necessary material into the text itself rather than relegating it to appendices. This allows a knowledgeable reader to skip over material while not requiring that everyone else flip back and forth to appendices. Such integration of the material better shows the logical dependencies, too.

I thank the reviewers of the manuscript for their constructive criticism and for their positive responses to some of my non-standard stylistic choices: Professors Irvin Roy Hentzel, Iowa State University; Yangbo Ye, University of Iowa, Iowa City; Joachim Rosenthal, U. of Notre Dame; Daniel Lieman, U. of Missouri, Columbia; Jonathan Hall, Michigan State University. My students in the last few years deserve thanks for tolerating half-baked versions of this text, making helpful suggestions, and finding many errors, hopefully making the reviewers' job less gruesome than it might have been otherwise.

Paul Garrett
University of Minnesota, Minneapolis
garrett@math.umn
paul.garrett@acm
math.umn/~garrett/

From the Back Cover
This unique book explains the basic issues of classical and modern cryptography, and provides a self contained essential mathematical background in number theory, abstract algebra, and probability—with surveys of relevant parts of complexity theory and other things. A user-friendly, down-to-earth tone presents concretely motivated introductions to these topics. More detailed chapter topics include simple ciphers; applying ideas from probability; substitutions, transpositions, permutations; modern symmetric ciphers; the integers; prime numbers; powers and roots modulo primes; powers and roots for composite moduli; weakly multiplicative functions; quadratic symbols, quadratic reciprocity; pseudoprimes; groups; sketches of protocols; rings, fields, polynomials; cyclotomic polynomials, primitive roots; pseudo-random number generators; proofs concerning pseudoprimality; factorization attacks finite fields; and elliptic curves. For personnel in computer security, system administration, and information systems.

Excerpt. � Reprinted by permission. All rights reserved.
Preface

This book is an introduction to modern ideas in cryptology and how to employ these ideas. It includes the relevant material on number theory, probability, and abstract algebra, in addition to descriptions of ideas about algorithms and complexity theory. Three somewhat different terms appear in the discussion of secure communications and related matters: cryptography, cryptanalysis, and cryptology. The first, cryptography, refers to writing using various methods to keep the message secret, as well as more modern applications of these methods. By contrast, cryptanalysis is the science of attacking ciphers, finding weaknesses, or possibly proving that there are none. Cryptology covers both, and is the most inclusive term.

In an introduction to cryptography, cryptanalysis, and cryptology that is more than just recreational, several things should be accomplished:

  • Provide some historical perspective. Specifically, we should see why the classical cipher systems fail by contemporary standards.
  • Survey uses of cryptography. (It is not just for keeping secrets.)
  • Introduce mathematics relevant to classical and modern cryptosystems.
  • Give examples of types of hostile cryptanalytic attacks.
  • Explain that key management and implementation details are fundamental.

Prerequisites here are minimal: the reader need only have the mathematical sophistication associated with having taken calculus and a bit of linear algebra.

We will first selectively review classical cryptology. This refers to the time prior to the 1940s. Some mechanical and primitive electronic devices were automated decryption/encryption and hostile cryptanalytic attacks, especially during 19351945, but these devices were slow, limited in their programmability, and not very portable. Part of the limitation was that they were fundamentally mechanical or electromechanical, rather than being 'software.'

By contemporary standards, the classical ciphers (prior to Enigma) definitively fail. This doesn't mean what one might think, though. It is much more than just the fact that contemporary computers are much better than the tube-based machines of the 1940s. Rather, it is now demanded that 'strong' ciphers be resistant to types of attacks which might have seemed irrelevant in the past.

One interesting idea that pervades both the classical and modern cryptanalysis and underlying mathematics is that of stochastic algorithm or probabilistic algorithm, by contrast to the more traditional and usual deterministic algorithms used in elementary mathematics. The point is that for many purposes there are algorithms that run much faster but with less than 100% chance of success, or, on the other hand, usually run fast, but not always. And this appears to be a fact of life, rather than just an artifact of our ignorance.

It must be noted that the advent of widely available high-speed computing machinery has drastically altered the landscape of cryptology. Simultaneously:

  • Encryption and (authorized) decryption can be automated, massive computation to perform encryption/decryption is enormously easier, and more elaborate systems become feasible.
  • Storage, transfer, and manipulation of data on computer networks has sharply increased the need for effective encryption and related techniques.
  • Cryptanalytic attacks have become commensurately easier. So issues which might have previously been viewed as of interest mostly to little kids (?) or spies (?) are now of quite general interest.

This is a subject in applied mathematics, since most of the mathematics we do will be motivated by application. The necessary mathematics will include some number theory, linear algebra, abstract algebra, probability theory, complexity theory, and other things. We can't pretend to be doing justice to these subjects, but will only provide an introduction with some concrete motivation. At the same time, we do not assume prior experience with any of these subjects.

There is also not enough space in a single book to pretend to give any sort of complete coverage of either historical developments or current developments in cryptology itself. What is possible is giving some representative and important examples and indicating other directions.

We will not be able to simulate full-scale real-life examples of contemporary issues, especially of cryptanalysis, because we do not have access to the right kind of computing machinery, and the actual simulations would take many hours or days in any case, with enormous memory usage. Ordinary computers can do encryptions and (authorized) decryptions very fast, but real-life attacks on today's cipher systems take days or months of computer time.

So at first we'll discuss some representative 'classical' cryptosystems, and the mathematics on which they are based, or which can be used to understand or break them. This is a good warm-up. Then, a little later, we'll describe a real symmetric encryption system in current use: DES ('Data Encryption Standard'). DES is considerably more complicated than the classical ciphers, and for good reason: much more is required of it. And, partly because of its success, it is not possible to say how to attack it successfully. A little more specifically: the fact that DES reveals very little mathematical structure is all in its favor, since this is what makes it less vulnerable to attack. DES has been the U.S. standard (for symmetric ciphers) since the mid-1970s, and has been used extensively outside the U.S. as well. Extensive analysis over 20 years has not found any fatal weakness in DES, but by now computers are so much faster than in 1976 that a brute-force attack is feasible. In fact, in mid-1998 the Electronic Frontier Foundation (EEF) spent $100,000 to construct a DES-cracker from off-the-shelf parts, which is able to obtain a DES key in about 2 days. Still, triple encryption by DES, reasonably enough called triple DES, seems to be secure for the foreseeable future. Nevertheless, the National Institute of Standards has called for submission of candidates for a new symmetric cipher with 128-bit block size. This contest is still going on now (mod-2000), and the winner will be known as the Advanced Encryption Standard (AES).

There is much more mathematical content in the discussion of the asymmetric ciphers (also called public-key ciphers). We will mostly discuss two sorts: the RSA system (Rivest, Shamir, Adleman), and the E1Gama1 system and its generalizations. RSA is simpler and more popular, but E1Gama1 lends itself better to generalizations such as elliptic carve ciphers. The security of RSA hinges on the apparent difficulty of factoring very large integers into primes. The security of the E1Gama1 system depends upon the difficulty of computing 'logarithms in finite fields.' (What this means exactly will be explained later.) And practical operation of either system depends upon generating a good supply of very large primes, which is an interesting problem in itself. As a further sample of asymmetric cipher, we briefly mention the NTRU cipher, which is newer and mathematically more sophisticated. In contrast to the symmetric systems, the more mathematical nature of the asymmetric systems does seem to make them naturally more vulnerable. There are important and subtle auxiliary mathematical issues in this part.

More specifically, after reviewing classical issues, we'll give an introduction to the application of number theory to contemporary cryptology, especially public-key ciphers such as RSA and ElGamal. This will introduce

  • public-key (asymmetric) ciphers
  • pseudo-random-number generators (pRNGs)
  • protocols

The necessary mathematics will include

  • results from number theory and abstract algebra
  • primality testing, factorization, and related algorithms
  • informal ideas from complexity theory

We won't do much with complexity theory except to keep rough track of the difficulty with which various computations can be performed, separating 'hard' from 'easy.'

The primality testing and factoring issues are fundamental for almost everything here. Many of the actual algorithms can be described in elementary terms, although the explanations for why they work at all usually require more preparation. But even without the explanation it is possible to experiment with these algorithms to get a feeling for their performance and accuracy.

A central underlying issue is the structure of integers-modulo-n, denoted Z/n (explained later), and generalizations of this. Especially we want to understand the differences in the nature of Z/n between for n composite and for n prime.

Randomization plays a very important role in some of the most efficient algorithms. For those of us accustomed to certainty in mathematics, this may be disconcerting, but it seems to be a necessary price to pay in many situations. The immediate goal is to motivate consideration of probabilistic primality tests such as Solovay-Strassen and Miller-Rabin, and prove that they work.

There is much more material here than could fit into a one-semester course, but in good conscience I couldn't have left anything out. A year-long course probably could go straight through and cover nearly everything.

I have used this material several times in a course that does not presume that students know any number theory, abstract algebra, probability, or cryptography. The mathematical topics are interwoven with cryptological applications in a style that is intended to provide adequate motivation for applications-minded people and interesting sidelights for theoretically-minded people. I've tried to make the different chapters maximally independent of each other to allow readers to skip topics that don't appear interesting to them without impairing the intelligibility of subsequent writing. In some cases this required that I repeat some small discussions of technical points because I could not be sure that the reader would have seen the earlier discussion. From a pedagogical viewpoint a modest amount of repetition is probably a good thing anyway.

A one-semester course in number theory could use this text, with the cryptographic and computational parts skipped but left as optional reading. There is more abstract algebra included than here in some traditional number theory courses. When I've taught traditional undergraduate number theory courses I always faced the choice between pretending to do number theory without abstract algebra, requiring abstract algebra as prerequisite, or developing some abstract algebra as motivated by number theory. The latter (somewhat non-traditional) choice has been my choice, but there are few texts that hit that mark. Some parts of the present text are an outgrowth of notes I've written for undergraduate courses in which I coordinated number theory and abstract algebra, using number theory as a tangible entry point to algebra and as a beneficiary of basic results from it. Thus, a one-semester course in number theory could skip over the first six chapters on classical ciphers and probability, and also skip the chapter on the Hill ciphers. The chapter on public-key ciphers could be skipped, but this is one of the chief applications of mathematics to communication.

A short introductory course in cryptography could use this text, with much of the more serious mathematical sections omitted. To make this feasible, I've tried to write about the mathematical aspects in a manner that is intelligible from both relatively elementary and relatively high-level viewpoints. In some cases this means that I've given both an elementary proof of a special case and a more elegant higher-level proof of a more general case. Since this is probably good educational strategy anyway, I don't feel bad about spending the time and space. At the same time, a common limitation of more serious cryptography texts is that the relevant mathematics is given short shrift. A related common limitation is that the reader is assumed to have already reached a high level of mathematical sophistication. By contrast, here I've attempted to require as little as possibly, while still providing appropriate resources for the cryptography student who wants to see how the underlying mathematics works. Thus, a short introductory course in cryptography could simply proceed straight through the text and stop when time ran out. In some sense this is the most natural use of this material.

A course in computational number theory could focus on the algorithms, and soft-pedal the cryptography and the more theoretical mathematical parts. In the classes I've taught from this material I have not assumed that students are able to or want to do computer work of any sort, but of course the material begs for CPU time! My descriptions of the algorithms are intended to be fairly clear, but I've not written out pseudo-code or specific language implementations of the algorithms. One reason for this is that I want students to think about what the algorithms are doing, at least a little, rather than just to execute them. Another reason for not writing out algorithms in a proprietary language is that I am disinclined to implicitly endorse a language and all it entails. And, while I strongly favor students' learning how to write programs, I don't encourage them to study software packages. Still, friendly-interface software packages do provide an easy entry to computing.

In courses for students who have already seen some probability or number theory the corresponding chapters and sections can be skipped. In structuring the text I have incorporated necessary material into the text itself rather than relegating it to appendices. This allows a knowledgeable reader to skip over material while not requiring that everyone else flip back and forth to appendices. Such integration of the material better shows the logical dependencies, too.

I thank the reviewers of the manuscript for their constructive criticism and for their positive responses to some of my non-standard stylistic choices: Professors Irvin Roy Hentzel, Iowa State University; Yangbo Ye, University of Iowa, Iowa City; Joachim Rosenthal, U. of Notre Dame; Daniel Lieman, U. of Missouri, Columbia; Jonathan Hall, Michigan State University. My students in the last few years deserve thanks for tolerating half-baked versions of this text, making helpful suggestions, and finding many errors, hopefully making the reviewers' job less gruesome than it might have been otherwise.

Paul Garrett
University of Minnesota, Minneapolis
garrett@math.umn.edu
paul.garrett@acm.org
http://www.math.umn.edu/~garrett/

Most helpful customer reviews

0 of 4 people found the following review helpful.
Delivery of Making Breaking codes
By Richard Hong
The Book was in excellent condition.

However, I wish it arrived sooner.

11 of 11 people found the following review helpful.
A good approach
By L.W.H
This is a math book. It tells you cryptography-related abstract algebra, number theory, etc. The good thing is it doesn't assume you have much math background.
On the other hand, it has a lot of errors. Some are just typos, some not. Personally, I think if a math book has a single math error (wrong lemma, incorrect logic, ...), it is not a qualified math book. Unfortunately, this book has more than one.
The reason I still give it four stars is that I like its approach. Without math, cryptography is not cryptography. If you don't have enough math background, this book really helps you get started. There are simply not many choices on the market of this kind. After reading this, you can go to more rigorous, advanced ones, such as Koblitz's series. An alternative (more rigorous, less abstract algebra) is Bauer's. All Koblitz's and Bauer's are excellent.

4 of 4 people found the following review helpful.
Actually 4.6
By rob
I like the book quite a bit because of the actual down-to-earth language Garrett uses. It is very nice since I'm using it on my own time. There some errors in the book, however. He also selects only about 25% of the questions to anwer in the key. He could show about 50% and give an explanation on how to find the answer. Other than that, there is nothing wrong with the book and those problems shouldn't keep you from buying it.

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Kamis, 17 Juli 2014

[R267.Ebook] Free Ebook Growing Pains: Building Sustainably Successful Organizations, by Eric G. Flamholtz, Yvonne Randle

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Growing Pains: Building Sustainably Successful Organizations, by Eric G. Flamholtz, Yvonne Randle

An insightful and practical toolkit for managing organizational growth

Growing Pains is the definitive guide to the life cycle of an organization, and the optimization strategies that make the organization stronger. Whether growth is rapid, slow, or not occurring at all, this book provides a host of solid tools and recommendations for putting everything in order. Now in its fifth edition, this invaluable guide has been fully updated to reflect the current economic climate, and includes new case studies and chapters discussing nonprofit life cycle tools, leadership challenges and the "leadership molecule", and real-world applications of the frameworks presented. The latest empirical research is presented in the context of these ideas, including new data on strategic organizational development. Mini-cases that illustrate growth management issues have been added throughout, with additional coverage of international entrepreneurship and companies that provide a frame of reference for the perspective being developed.

Growing pains are normal, and a valuable indicator of organizational health, but they indicate the need for new systems, processes, and structure to support the organization's size. This book provides a practical framework for managing the process, applicable to organizations of all sizes.

  • Understand the key stages of growth and the challenges of each
  • Measure your organization's growing pains and development
  • Deploy new tools that facilitate positive organizational development
  • Make the necessary transitions required to ensure sustainable success

Some companies, even after brilliant beginnings, lose their way as growth throws them for a loop. Growing Pains identifies the underlying factors that promote long term success, and gives you a framework for successfully managing the transitions of growth.

  • Sales Rank: #177295 in Books
  • Brand: WILEY ACADEMIC
  • Published on: 2015-11-23
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.60" h x 1.25" w x 7.50" l, .0 pounds
  • Binding: Hardcover
  • 400 pages
Features
  • WILEY ACADEMIC

From the Inside Flap

Since the first edition of this book appeared more than thirty years ago, it has become the classic reference for understanding the theory and process of organizational success and failure at different stages of growth.

Fully revised and updated, the fifth edition of Growing Pains offers business leaders, potential entrepreneurs, and investors a definitive guide to the lifecycle of an organization, and the optimization strategies that can make a company stronger and ultimately, sustainable. Whether a company's growth is rapid, slow, or not occurring at all, Eric G. Flamholtz and Yvonne Randle provide a wealth of effective tools and suggestions for an organization to get things right.

This new edition puts the spotlight on all stages of growth, not just the transition stage, from start-up to a well-established company. It includes new ideas, concepts, and comprehensive case studies of the applications of the frameworks and tools presented including the results of those applications in various international organizations. It also contains new empirical research and recent data on strategic organizational development.

Growing Pains outlines three proven frameworks for understanding organizational efficiency and transitions: an organizational effectiveness model, an organizational life-cycle model, and a model to explain the origin and underlying causes of "growing pains." The authors include a detailed explanation of the seven stages of organizational growth, the challenges common to each stage, and a method for determining when a company is in a particular stage. They also reveal the most significant managerial tools for building sustainable successful business enterprises and offer a tool to measure and understand the severity of an organization's growing pains. Designed to be practical, the text includes a "leadership molecule" with advice for CEOs on the vital transitions to be employed throughout the business lifecycle as well as a set of organizational development tools that leaders can put in motion.

Based on feedback from the previous editions, if the ideas and methods described in this book are conscientiously applied, organizations will have a significantly improved likelihood of attaining sustainable success.

From the Back Cover

THE CLASSIC RESOURCE AND PRACTICAL TOOLKIT FOR MANAGING ORGANIZATIONAL GROWTH!

"The overall purpose of this book is to help readers understand what it takes to continue to grow an organization successfully after a new venture or entrepreneurship has been established. Specifically, it provides a lens or framework and related tools to help people understand how to manage organizational growth successfully at different stages from a start-up to a dominant world-class company like a Starbucks." —From the Preface

"It was over twenty years ago that I first read Growing Pains and began using the tools and frameworks in my work as an organizational development professional. In Growing Pains, Drs. Flamholtz and Randle provide a step-by-step roadmap for developing any organization's effectiveness. This book provides practical suggestions to address the evolving leadership challenges of organizational growth and every manager will benefit from having this as their go-to resource to help create a high performance company." —Bryan Lawton, PhD, Chief, Corporate Development, The Doctors Company

"In 50+ years of business experience, we found the most important ingredient to growing shareholder value is the employment of a well-defined management and strategic planning process. After trial and error, the process incorporated in Growing Pains proved our most efficient and effective management system—sending performance in our family business to new heights, year in and year out. Try it, your stakeholders will love it, and it's suitable for any business, regardless of size or shape." —Tim Carter, Retired CEO of Bell-Carter Foods, Inc.

"I have personally applied the concepts in this book to every nonprofit that I have worked with and managed the transition of each to their next level of growth. Hence, I am especially excited about this edition that includes a new chapter entitled 'Building Sustainably Successful Nonprofits'. I am a true believer that when you marry mission to the principles outlined in Growing Pains, it increases the capacity of nonprofits and their people to do better while doing good. As with all organizations, it is critical for nonprofits to perform at their peak and drive toward sustainable success that ultimately benefits society at large—and Flamholtz and Randle's Growing Pains provides the blueprint for doing exactly that." —Helen Han, Past President and CEO, National Association of Women Business Owners, Senior Strategist, LeadersUp

"Eric Flamholtz and Yvonne Randle have been instrumental in assisting us in our transition from an entrepreneurial to a professionally managed financial services firm. The framework which Eric has perfected over many years has allowed us to identify systemic challenges in the organization, develop a structure to address them and measure our progress. When I'm asked who I see to ensure my firm's continued healthy development, I tell them that they have provided a practical guide in Growing Pains and I'm just following it!" —Scott Minerd, Chairman of Investments/Chief Investment Officer, Guggenheim Partners

About the Author

ERIC G. FLAMHOLTZ is president and cofounder of Management Systems Consulting Corporation. He teaches in various Executive Education programs at UCLA's Anderson School of Management, where he is Professor Emeritus. He also teaches Executive Education programs for various universities in China.

YVONNE RANDLE is executive vice president and co-owner of Management Systems Consulting Corporation, where she has been a consultant since 1983. She also lectures at UCLA's Anderson School of Management in various Executive Education programs.

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0 of 0 people found the following review helpful.
Five Stars
By jazzy1
It was a good book.

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