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You already have the resources you need to build a powerhouse brand. If you believe you lack the money, people, time, or ideas to create a thriving brand, think again. In fact, you already have five powerful marketing resources you can use right now to get big-brand results at low cost or no cost at all. Step One: Shift your mindset. International branding expert Brenda Bence has created the ultimate guide to branding on a tight budget. From scratch-and with almost empty pockets-Brenda used inventive, low-cost methods to build her own international brand that now serves clients in twenty-five countries and has offices in both the United States and Asia. Create a permanent marketing mindset for you and your team. Walk away with hundreds of low-cost or no-cost ideas to catapult your brand and increase your revenues-starting today. To find out about the companion workbook and video course, visit Smarter-Branding.com.
- Sales Rank: #1868568 in Books
- Published on: 2011-09-01
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x .44" w x 6.00" l, .55 pounds
- Binding: Paperback
- 168 pages
Review
Anyone who is wanting to increase their market share, sell more products/services, or start their own business would benefit from reading this book. It's well-written, practical, and immediately implementable. I really enjoyed reading it.- Lori M - Readers Favorite
From the Author
What You Will Learn
What will you get out of this book? In the pages that follow, I'll walk you through proven strategies I've discovered over the years that, first, helped me grow and build my own brand and, later, helped all types of SMEs, entrepreneurs, and solo-preneurs -- regardless of size, industry, or country -- to create successful brands on a shoestring budget. Here's just a little bit of what you'll discover as you read on:
- The five existing marketing assets that your company already has at your disposal that can help you build a strong brand.
- Ways to leverage those assets to develop and implement low-cost or no-cost business-building marketing and branding ideas.
- How to develop a six-element Brand Positioning Statement that will help you to laser-focus your marketing efforts.
- How to determine what's good and what's bad for your own specific brand -- and how to stay focused on the good.
- The surprising truth about who is really responsible for marketing your brand.
- How to instill a "marketing mindset" in every member of your team -- even if you consider yourself a one-person show.
- How to "bust" several widely held branding myths that could be holding you back from success. After reading this book, you will never fall prey to these limiting myths again.
- How to grow yourself into a smarter marketer, smarter brander,and smarter business leader.
How to Use This Book
In order to get the most out of this book, decide which brand you want to focus on. Do you want to concentrate on a particular product brand you offer? A service brand? Or do you want to focus on the brand of your entire company? Perhaps your brand is your own name. Make that choice now.
Then, keep that specific brand in mind and apply it whenever you read the words "your brand" throughout these chapters. You can always go back and work on another brand later. But first, choose the most important brand for your business right now, and start there. Learning how to focus is a vital part of the process.
As with any learning process, the more you put into it, the more you will get out of it. So, I encourage you to work diligently, step-bystep, through this program. Remember: What you focus on grows. Give your brand the attention it deserves, and you will reap the rewards, both in terms of greater personal satisfaction and increased revenues.
From the Back Cover
You already have the resources you need to build a powerhouse brand.
If you believe you lack the money, people, time, or ideas to create a thriving brand, think
again. In fact, you already have FIVE powerful marketing resources you can use right now
to get big-brand results at low cost ... or no cost at all.
Step One: Shift your mindset.
International branding expert Brenda Bence has created the definitive guide to branding on a
tight budget. After years as a mega-brander working across four continents and 50 countries
for deep-pocketed consumer giants like Procter & Gamble and Bristol-Myers Squibb, she
left the corporate world to start her own business. From scratch -- and with almost empty
pockets -- Brenda used inventive, low-cost methods to build her own international brand
that now serves clients in 25 countries with offices in the U.S. and Asia.
Based on Brenda's successful low-cost branding workshops that receive rave reviews around
the globe, Smarter Branding Without Breaking the Bank is a treasure chest of tips, tools, and
techniques to help SMEs and solo-preneurs achieve similar results at minimal expense.
You will:
* Learn to leverage five existing assets to create a robust brand marketing plan
* Craft a unique and compelling brand positioning using six proven elements
* Dispel widely-held branding myths that could be holding you back from success
* Apply lessons from dozens of real-world case studies from a variety of businesses
* Create a permanent "marketing mindset" for you and your team
Walk away with hundreds of low-cost or no-cost ideas to catapult your brand and increase your revenues - starting today.
Most helpful customer reviews
0 of 0 people found the following review helpful.
Winning Customers to Your Brand
By Valerie Allen
Whether a product or a service business, Brenda Bence has winning strategies in her book: Smarter Branding Without Breaking the Bank. She focuses on five major assets every business has that can be leveraged for business success. She offers detailed plans and actions to use what you have to build and keep customers. Bence walks you through the step-by-step process of writing Your Brand Positioning statement - the way you want your customers to perceive, think, and feel about your brand. Well written, easy to follow, with practical ideas for business success.
0 of 0 people found the following review helpful.
Smarter Branding for the Little Guy!
By Tona MoralesCalkins
In a small book replete with exercises and questions, case studies and anecdotes, Brenda Bence just may steal my customers. As a coach for small businesses, I am always looking for materials and new approaches to use with my clients. In Smarter Branding Without Breaking the Bank: Five Proven Marketing Strategies You Can Use Right Now to Build Your Business at Little or No Cost, Bence not only offers new materials, she does my job for me. I tried the exercises myself as I read, thinking that I could gauge their effectiveness and polish up my own brand a little. I came away with a much better understanding of my own brand, and how to publish it to others. I will use the approach in the book with my clients. (I may even tell them about the book!)
Seriously, if you can't afford a branding coach - my rates are low enough you could probably afford me! - then this is the one book to buy. Bence has both the experience: over 20 years at multi-national corporations and more than 10 years running her own business; and the education: an MBA from Harvard. Since starting her business, Bence has become a Certified Speaking Professional and a Certified Executive Coach. More importantly to me, she is the author of five branding books. I will buy another of her books because I loved this one. For me, the willingness to spend my hard-earned (okay, I love what I do) cash on a second title by Brenda Bence is the best endorsement of all.
Toña Morales-Calkins,
CEO, doñatoña designs,
[...]
0 of 0 people found the following review helpful.
Valuable, Affordable, Inspiring Help, and a Fun Read
By savvy reviews
Smarter Branding Without Breaking the Bank is just the ticket for business owners looking for practical, affordable ideas to put tried-and-true marketing strategies to work immediately and effectively. Brenda Bence's book is a breath of fresh air with ideas for quick implementation and encouragement. Smarter Branding Without Breaking the Bank explores the resources you, the business owner, already have available for very little cost (yes, very little, really!) The author does not leave the "how-to-get-it-done" to the imagination; she gives specific illustrations and real-life applications; steps to follow on the path; and clear, practical assignments to identify and maximize the uniqueness of whatever your particular business is all about. A seasoned and popular speaker, Brenda Bence also writes conversationally. Reading her book is like sitting across the table with a good friend who overflows with ideas and problem-solving. Smarter Branding Without Breaking the Bank is a realistic workshop-in-a-book with strategies that I am eagerly putting to use right now in my own business. Not just theory. Real stuff. Valuable. You will smile, you will learn, and you will be inspired to act on it. This is a book you will be glad to have on your bookshelf to reference frequently as you begin and grow your business.
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